Today, when our consumers are growing more aware and have products all over the world at their beck-and-call with online shopping facilities, the traditional advertising methods are losing their magic touch. Even with all the right buzz words and an ever-exploding marketing budget, it is not easy for us to attract customers for our products and services.
At such a time, sponsoring a college event can prove to be a brilliant marketing strategy to promote your company in your target audience. At college fests and events, you get an opportunity to catch kids young enough to mould them into loyal customers for years to come and old enough to earn some and spend some. Here are some of the top reasons how a college event sponsor can be a brilliant marketing strategy for you:
Establish Rapport & Cultivate Credibility
It is very important for a company to build trust and establish rapport with its potential customers. When you get involved with an event, you project an image of being supportive, dependable and cool for the young audience. Being a sponsor to the college fest will highlight your market worth and your credibility in the college crowd. You might even find some good, loyal and hard-working employees that you might want to pick up from there.
Choose Your Target Audience
Besides college fests, there are alumni meets, entrepreneurial talks, summits, workshops and conferences at the colleges where you can find different genres of crowd. You can choose to sponsor an event that targets the mix of right people – such as angel investors, industry leaders, techies, business stalwarts, academicians or young students – for your company. Just enquire about the typical audience for the event and determine whether it suits your prospects.
Get References & Generate Leads
You know how companies entice kids to get their parents to buy their products. Similarly, at a college event, you target prospects that are not only potential customers for you but may also know many more people who might mean business for your company – their parents, their cousins, their neighbors, and their social media mates. Sponsoring a college event is a good way to generate leads, get references and start a word-of-mouth publicity campaign.
Extended Exposure in Media
College fests and events are growing bigger every year. Besides college magazines and alumni journals, the events are well-promoted in local media. Unlike trade fairs and exhibitions, these fests and events are also well-attended and are considered quite successful. Hence, all the sponsors involved with the event automatically get promoted.
Excellent Brand Building & Brand Promotion Strategy
If you are looking at ways to promote Brand Awareness, event sponsorship can take you places you have not yet explored. Logo placement in event brochures, flyers for the fests, direct mail, websites, social media & email marketing, online and offline campaigns, event tickets, signage, etc. will make your brand familiar to hundreds and thousands of individuals associated with the event directly or indirectly. Besides, being a sponsor builds a brand value that is so difficult to communicate.
New Sales & Partnerships
At most college fests, you might be allowed to display your products at strategic points with interesting deals, offers and special discounts. You can encourage people to sample your product and perhaps buy it on site. Besides, you can look forward to network with other vendors, sponsors, speakers and even attendees of the college fest and derive extra benefits from the opportunity.
Promote CSR Activities
Corporate Social Responsibility (CSR) is an upcoming department of larger and more established corporate houses. At college fests, you have the opportunity to inspire youth to be a part of your Community Development project or human interest cause. Such gestures are highly appreciated and can be a useful tactic for building good image in the eyes of your prospective clients.
Samples & Free Trial Offers
Distributing samples and offering free trial offers is a great way to test market before launching a major campaign. And college students just love the ‘free’ stuff! You may also set up a stall for food & drink related products and get honest feedback of students. This authentic information can be a great market survey strategy for any company.
Access to Mailing Lists & Distribution Channels of the Event
Most colleges allow you to have contact list of the attendees. Even if they do not allow it, they mostly agree to send your marketing message to them on your behalf. Being a sponsor, you can ask organizers to promote your brand on their social media channels and other promotional activities. Since you are associated with the college event, you automatically become a part of the ‘in’ crowd and get endorsed by the college.
WHY SPONSOR US
Note: Suggestions, Queries and Quotations are welcomed if any corporate wants to form a strong relation with us.
MAIN EVENT SPONSOR
OTHER CATEGORIES OF SPONSORSHIP
Sponsorship Amount: INR 2 Lac
BENEFITS TO TITLE SPONSORS
TITLE CO SPONSORS
Sponsorship Amount: INR 2 Lac
BENEFITS TO CO SPONSORS
THEME : CREATIVITY (रचनात्मकता)
(Is A Type of Learning Process Where The Teacher & Pupil Reside In The Same Individual)
AERO TECHNO CULTURAL FEST 2016
ANNUAL COLLEGE FESTIVAL CUM FRESHERS PARTY
ORGANIZED BY: SCHOOL OF AERONAUTICS
“SPONSORS ARE REQUESTED TO CONTACT ON 09314009020, 09314009023.”